Fruity Tutti

It’s always great to be reminded about your five-a-day and these fruity b&ab SS08 ads that were conceptualised by Japanese pop artist Nagi Noda are just the ticket.  I’ve never really been a big fan of b&ab, a Hong Kong high street label that takes cutesy inspiration from Japanese streetstyle but I’ve always thought they’ve been a victim of bad styling as opposed to poor clothes…

…though I’m not entirely sure of a polka dot frilly edged onesie, I love the way the proportions of the body are exaggerated and enlarged in the video.  I’ve also loved what Nagi Noda has done with previous seasons of b&ab ads.  A shame that I’m still never sold whenever I go into a b&ab store.  Thought right now I’d give anything to be there as I’m going through a severe bout of Hong Kong home-sickness that’s only curable through a 1 hour pointless walking through of any random shopping mall that has that distinct air of wonton consumerism with someone stuffing egg waffles, proper roast goose lai fun and fish balls down my throat…or alternatively, a purposefull planned trip back to Hong Kong would also be a good idea… will investigate that further instead of fantasising bizzarely…   

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Backstage shots with fruits galore from the IT Blog…

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An accompanying video to the ads…

17 Replies to “Fruity Tutti”

  1. ‘wonton consumerism’- was that on purpose? I don’t blame you for the homesickness at all, the last time I went to HK all I did was eat 🙂

  2. I liked a ton of stuff from b+ab the last time I was in HK, but I don’t know if it’s because I generally like their style or if its that particular season. I don’t remember seeing the store the time I went there before that. But for now, in my mind, I’m a fan.
    & it seems like HK is the topic of the day lately with so many of my friends/relatives visiting HK and stuffing their faces with curry fish balls and all the yummy street food goodness. sigh. I hope you get to go back sometime soon!

  3. Not sure that I like the clothes but definitely intrigued enough to want to see the rest of the collection.
    I long to visit Hong Kong again but when in funds this time as I couldn’t afford half what I wanted when I was there before!

  4. I feel the same way about b + ab, but these ads are very clever! I’ll definitely take a look next time I’m back. Next Christmas, I hope…

  5. all this talk about hk is making me wish august would come sooner. am definitely counting down the days till my trip. at least in the meantime, i can go through your old posts again to see where you shop when you’re there 🙂

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