Fruity Tutti

Fruity Tutti

It’s always great to be reminded about your five-a-day and these fruity SS08 ads that were conceptualised by Japanese pop artist are just the ticket.  I’ve never really been a big fan of b&ab, a Hong Kong high street label that takes cutesy inspiration from Japanese streetstyle but I’ve always thought they’ve been a victim of bad styling as opposed to poor clothes…

…though I’m not entirely sure of a polka dot frilly edged onesie, I love the way the proportions of the body are exaggerated and enlarged in the video.  I’ve also loved what Nagi Noda has done with previous seasons of b&ab ads.  A shame that I’m still never sold whenever I go into a b&ab store.  Thought right now I’d give anything to be there as I’m going through a severe bout of Hong Kong home-sickness that’s only curable through a 1 hour pointless walking through of any random shopping mall that has that distinct air of wonton consumerism with someone stuffing egg waffles, proper roast goose lai fun and fish balls down my throat…or alternatively, a purposefull planned trip back to Hong Kong would also be a good idea… will investigate that further instead of fantasising bizzarely…   

Backstage shots with fruits galore from the …

An accompanying video to the ads…


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  1. Style Slicker

    2008-05-26 at 5:00 PM

    love the ad images but not sure about the video ad 🙁

  2. Drusilla

    2008-05-26 at 5:04 PM

    ‘wonton consumerism’- was that on purpose? I don’t blame you for the homesickness at all, the last time I went to HK all I did was eat 🙂

  3. yulanda

    2008-05-26 at 5:11 PM

    I liked a ton of stuff from b+ab the last time I was in HK, but I don’t know if it’s because I generally like their style or if its that particular season. I don’t remember seeing the store the time I went there before that. But for now, in my mind, I’m a fan.
    & it seems like HK is the topic of the day lately with so many of my friends/relatives visiting HK and stuffing their faces with curry fish balls and all the yummy street food goodness. sigh. I hope you get to go back sometime soon!

  4. susie_bubble

    2008-05-26 at 5:13 PM

    Yup…wonton pun fully intended…
    Hmmm…curry fish balls….

  5. Dotti

    2008-05-26 at 5:16 PM

    Oh, those onesies are too sweet to be true.

  6. selina

    2008-05-26 at 5:23 PM

    that’s nuts! i like the boufant hair though

  7. annah

    2008-05-26 at 5:34 PM

    these are awesome
    i think everything japanese is verrrrry cool.

  8. floraposte

    2008-05-26 at 6:06 PM

    Not sure that I like the clothes but definitely intrigued enough to want to see the rest of the collection.
    I long to visit Hong Kong again but when in funds this time as I couldn’t afford half what I wanted when I was there before!

  9. Tubemouse

    2008-05-26 at 8:37 PM

    I feel the same way about b + ab, but these ads are very clever! I’ll definitely take a look next time I’m back. Next Christmas, I hope…

  10. Tamara

    2008-05-26 at 9:07 PM

    This is like the fruity version of American Beauty! Very cool blog, I linked you 🙂

  11. evie

    2008-05-27 at 5:18 AM

    all this talk about hk is making me wish august would come sooner. am definitely counting down the days till my trip. at least in the meantime, i can go through your old posts again to see where you shop when you’re there 🙂

  12. hurlax

    2008-05-27 at 5:43 AM

    Hmmm… looks like a certain Italian Vogue spread (January issue, I think)…

  13. Fashion Tidbits

    2008-05-27 at 5:55 AM

    i would totally fail in a photo like that…i’d eat the set right out!!! 😛

  14. enc

    2008-05-27 at 6:04 AM

    It’s pretty clever. It’ll stick in my mind forever now.

  15. kristine

    2008-05-27 at 7:48 AM

    hey do you know the name of the song?

  16. a dreamer

    2008-05-27 at 8:19 AM

    now i want to dress like an acidic overstuffed cupcake.

  17. July Stars

    2008-05-27 at 3:28 PM

    Don’t you just love the Nagi Noda animal wigs? The dog one is amazing …

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