Inside the Busy Hub

Inside the Busy Hub

This is my crap picture of Topshop Oxford Circus, one of the world's busiest store…

This is one of photographer Miho Miyachi's images from her new book entitled 'Toppu Shoppu', that's beautifully published by who get involved in all kinds of creative projects..

See the difference?  I love the handsewn cover…


Miyachi, who also happens to be on the editorial board of an amazing photographic , has captured the insignificant fleeting moments inside the busy shopping mecca that is Topshop Oxford Cirucs…


A good thing that Miyachi didn't capture the more significant moments in my Topshop Oxford Circus loafting days which include…
… crying in the changing rooms when I received a break-up text message (pathetic…)…
…realising heels could be comfy in their carpeted shoe dept when I was about 16-17…
… queuing up for the first Topshop x Christopher Kane collection and charging in with about six other hardcorers…
… someone rushing up to me and saying "I just wanted to say I so agreed with you about Pam Hogg" and then sprinting off…
… errr…someone asking me to sign their canvas tote… (WTF?)…

Topshopu3 Topshopu4
(Toppu Shoppu available online or in a run of 60)


Leave a comment
  1. alicepleasance

    2009-07-21 at 9:15 PM

    I’m not yet convinced that heels can be comfy… A Top Shop Oxford Circus trip is much needed then!

  2. Raji

    2009-07-21 at 9:21 PM

    These pictures are greattt, capturing the strange situations that place just has a way of attractingg

  3. Kristina

    2009-07-21 at 9:32 PM

    aw im sorry about the breakup text. =(
    haha I probably wouldn’t ask you to sign something, but i would def go up to you and say hello. and take your street style pic.

  4. Maya

    2009-07-21 at 10:24 PM

    To be honest I’m not sure why these images deserve a book…they look a bit boring and lose the ‘simple but meaningful moments’ feel as this is all about topshop- empire of fashion consumerism. Bring on the cynical photos!
    Your image is just as good! Add some soft focus and publish your own book 🙂

  5. Siren

    2009-07-21 at 10:43 PM

    My first time in Top Shop Oxford Circus a nice lady came up to me and showed me to the VIP section so I didn’t queue for anything or realize it was particularly busy! Only been there once though and according to these pictures maybe I should leave it at that?
    Love your blog=)

  6. Ali

    2009-07-21 at 10:59 PM

    I get so lost in there! It’s huge!
    I’m a big fan of Cardiff Topshop personally 🙂

  7. selina

    2009-07-21 at 11:58 PM

    aww funny how one shop can be so poignant, i’m heading to london on friday and will definitely take the chance to go in there just because it’s full of such cool people! i might sit in the shoe department and just people watch.

  8. Winnie

    2009-07-22 at 12:28 AM

    I do love Topshop Oxford Circus if I have the time to browse everything but the Birmingham Bullring store is much more managable…I quite like these shots actually, I’d definitely be interested in seeing more.

  9. Ohmylungs

    2009-07-22 at 1:10 AM

    THAT one shoulder Kate Moss for Topshop dress. I feel nostalgic!


    2009-07-22 at 1:24 AM

    Aww its cute how you’ve had such personal experiences there. I’m typically in-and-out of shops if there’s nothing that catches my eye, so I can’t say I have that “bond”, haha.
    I would definitely meticulously inspect every single piece that Topshop had to offer if given the chance, though…

  11. SOS!

    2009-07-22 at 3:58 AM

    signing a tote! hehehe it’s official Susie, you’re a celeb.
    xx-LJ from SOS!

  12. adreamer

    2009-07-22 at 9:25 AM

    oooh this looks amazing. i want. need. topshop.
    hahaha you have many fans…

  13. DJM

    2009-07-22 at 9:25 AM

    The times I have been in London I always had to go on a Saturday so it was always hell – no good memories there. But when I was reporting on instore events for Topshop at London Fashion Week a few seasons ago, I was talking to the hairdresser James Brown, who’s quite famous apparently. I was asking him to explain the looks he was creating, one of which was a neat chignon which he had then pulled out lots of bits hair to make it really fuzzy and messy. I looked at it and said “Hmm, yes. As if Tippy Hedren had been dragged through a hedge backwards”. He was not amused. I was.
    On the same trip getting to see the shoe cupboard at Topshop HQ was pretty heavenly though!

  14. MJ

    2009-07-22 at 10:52 AM

    I dunno, I’m not a Londoner and Topshop Oxford Circus always just seems packed and hot and makes me grumpy. Sounds like you’ve had some… experiences… in there though! Love the pictures, anyway.

  15. fashion roadkill

    2009-07-22 at 1:00 PM

    I really like the hand sewn cover too! so cool!!!

  16. Isabel

    2009-07-22 at 3:32 PM

    A breakup text? That is so lame! Looks like Topshop holds some interesting memories for you and probably a lot of other people out there.

  17. the_kitten

    2009-07-22 at 5:55 PM

    whats that with the break up text message and why nobody seems to care? am i interpreting it wrong and its nothing of a big deal? im sorry about it! and i hope it is as irrelevant as everyone seems to see it.

  18. Meream

    2009-07-22 at 6:33 PM

    Well, Susie, you are a celebrity. If I ever see you in person, I’d probably ask for a photo with you. 😀
    Sorry about the bad memories in the dressing room…

  19. Wendy

    2009-07-22 at 9:54 PM

    hehe cool post 🙂 i must check out that book, it looks quite awesome. -w

  20. Lucy

    2009-07-23 at 8:19 AM

    I went inside the Oxford Circus Topshop while I was at London…it was HECTIC. Never have been in a busier store! Is Topshop a big deal or something over there? Just seemed like a nicer quality F21 to me…
    I love those pictures!
    And fans will be fans…signing a canvas tote is NOT weird! soon you’ll be asked to sign shoes and faces…

  21. Aja

    2009-07-24 at 11:44 PM

    I’ve had some moments in the Topshop fitting room too. Honestly, the first time I walked into Topshop at age 16, I nearly threw up. It was overwhelming and wonderful and overwhelming. I felt so starved for affordable fashion in USA it blew my mind. My friend, my sister and I left in a state of shock, our purchases = a lip gloss.
    PS- Agree with you on Pam Hogg too. Bad decision making on their PR dept. part.

  22. battery

    2009-07-29 at 4:36 AM

    I went inside the Oxford Circus Topshop while I was at London…it was HECTIC. Never have been in a busier store! Is Topshop a big deal or something over there?
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