I've been going through a wave where I'm determined not to let err…slight big omissions i.e. a SEWING MACHINE… (puh-lease don't ask me why I haven't got one…)… get in the way of my changing up things in my wardrobe that need a lift.  This means slightly sore fingers and a dry patch on my fingertips where the skin is peeling – you needed that last bit of information, riiiiight?

That said, for more complicated make do and mending, Gentucca Bini's new project, which was presented at Pitti W in Florence (yes, there are STILL Pitti bits and bobs…), forms a solution of sorts.  Bini's BY project was inspired by the economic downturn (urgh… just typing that gives my eyes a glazed expression) as well as post Second World War garment modification where clients can go to Bini, who used to be creative director at Romeo Gigli, and modify it, either dramatically or slightly, depending on what the client wants.  The point is to redesign the garment and ultimately rebrand the garment – Bini presents the concept as something that stores and brands use as a solution to modify old stock that they have knocking about so that eventually, stores could potentially carry a By Project rack where you might find modified Balenciaga, Givenchy etc…

H&M may have come under fire for destroying their old stock but I've also read in other instances that high street stores aren't the only culprits of stock destruction and that certain designer labels also do this to avoid cheapening their brand with *sigh* more-than-50%-off sales.  Who knows whether this is still in practise but I'm definitely all in favour for something like the By Project to give new life to old pieces that are sitting on racks behind closed doors (sample sale action excluded!!!)

The examples that I saw at Pitti were mostly very well done and pretty much respecting the spirit of the original piece of clothing whilst still having undergone a noticeable change.  I guess it's an extremely subjective thing dependent on whoever owned that original piece of clothing must have had good reason to part with the original thing and have it changed up…

S/S 1993 Comme des Garcons


A/W 08 Balenciaga // S/S 08 Balenciaga

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The A/W 08 Balenciaga jacket before (left) and after (right) the Bini touch… 

Balenciaga Balenciaga by gentucca bini

S/S 08 Comme des Garcons


S/S 09 Henrik Vibskov // A/W 00 Dolce & Gabbana

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18 Replies to “Remouldings”

  1. fun idea. kinda brilliant for a starting up a business actually–she certainly would save $$ by avoiding having to acquire long rolls of fabrics, etc. wish i were there to get a better closeup on her work

  2. Love what they did with the Balenciaga jacket! The subtle pleating is gorgeous.

  3. Such an amazing idea, I love reworking old clothes (after I get over the fear of cutting up one off vintage pieces). I’ll be launching my own label a bit later in the year and instead of destroying old stock (I could never do that). I think I’ll rework them into unique pieces and sell them through my blog, thanks for the idea! You’ve officially made my day!

  4. I love this idea. You can make almost every garment into something new or wearable with a little DIY action (or professional help) in my opinion.

  5. Such a fun business idea! I wonder if there are such stores in the US…would love to give some of my clothes a nice make-over!

  6. I think I preferred every piece before the transformations..I could never bring myself to do that to high fashion pieces even if they were several years old.

  7. I agree with Jil above. Especially as someone somewhere would’ve bought the original at whatever price. But for non-high fashion pieces anyway, I think it’s a great idea.

  8. My favorite is the black coat. It’s absolutely gorgeous, so feminine and dreamy. What a classic look!

  9. God what I would do to be there! Such amazing photos and incredibly impressive remakes. Don’t even know which is my favourite, they are all remarkable pieces as remakes.

  10. I like the idea, and I do amend my old clothes to make them more wearable, so I GET IT… but…
    I hate the designs. All the altered clothes are less than the originals. The Balenciaga jacket in particular was beautiful before, such beautiful folds, and blah after.
    I like the idea of remaking clothing if you make it something which is itself a realised idea -like remaking an old wedding dress as a new wedding dress, or long old party dress as a new mini dress with a lower neckline, some real transformation. But what’s so impressive about sewing frilly dingbats onto a classically shaped balenciaga dress?

  11. Good pistures for those who love fashion….

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