Loopy for Lulu and Co.

Loopy for Lulu and Co.

So much has been said and talked about 's 10 year dress jaunt that I'm not sure what else I can add other than a big fat thank you to Lulu herself.  But just to recap, Lulu Kennedy, founder of in London and in general the sweetest fairy godmother of London fashion you'll ever get to know decided to celebrate Fashion East's 10 Year Anniversary by re-issuing ten dresses from the Fashion East alumni's past collections.  Just to do another recap of Fashion East honour roll designers who have gone through that process of showing under the Fashion East umbrella‚Ķ Gareth Pugh, Jonathan Saunders, Marios Schwab, Lousie Goldin, Richard Nicoll, House of Holland through to the more recent names Meadham Kirchhof, Holly Fulton and Louise Gray.  The initiative also extends to menswear as well and obviously Steve is better equipped to extoll the work that Lulu has done on the menswear pushing front. 

Those are probably tedious recaps for those that know these tales well but I'm never sure how world-renowned Fashion East is on a broader scale when to me it's something that I've sort of grown up with in a way, something that alongside other facets of fashion, invigorated my own passion in finding young designers.  Back in the day when you really had to SEEK to find Fashion East coverage (sneaky passwords on Catwalking helped…), before I even knew who Lulu Kennedy was, it was already so clear that Fashion East represented the sort of emerging fashion that I personally wanted to know more about and delve into (this was pre-blogging days…) and if I was ballsy enough to want to sneak in a show, that would be the one for me.  Except I was chicken shit and geekily immersed in A-levels and UCAS forms…

The fruits of Lulu's labour as Lulu and Co. goes beyond the Fashion East remit and is now potentially a fashion label and production house that extends what Fashion East does which can only be beneficial to designers starting out who not only face exposure problems (problem solved if you're taken under Lulu Kennedy's wing…) but also production problems.  Yes, this is a pretty ten year anniversary dress bonanza but I'm interested in seeing where Lulu and Co. goes in terms of linking up with what Fashion East has built up over the years and what it can do for the future generations of Fashion East designers that will undoubtedly create more opps for Lulu and Co. to go out there with buyable product. 

Enough of the earnest talk though.  Seeing as there is a pic fest below, of course it's about the dresses though that Lulu and Co. have got out at the moment.  They launched physically in last week and now they're online on .  You can go check out the where (sort of loving her blog…google eyes galore!) discovers more about the designers, the dresses and Lulu… I got to play around with the Holly Fulton, Jonathan Saunders, Lousie Gray and Meadham Kirchhoff re-issued, re-jigged gowns and dress (love how a lot of the Lulu and Co. dresses fall to the floor in dramatic fashion) but in addition, Roksanda Ilinicic, Gareth Pugh, Marios Schwab, Richard Nicoll, House of Holland and the now defunct House of Jazz have also contributed to the project.  There's really no messing allowed when it comes to frocks as direct as these – they sort of are what they are…but anyhow, sadly on me, it can never JUST be the frock… it's like a sick disease really…

Holly Fulton – Well, it can only be about those Art Deco prints which continue to be her trump card that gets everyone talking…

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(Worn with Lacoste leather visor, vintage jacket, Topshop sheer tunic dress, Acne shoes)

Jonathan Saunders – I remember this A/W 07-8 collection well and it's all down to this gradiated block of silk chiffon that has a life of its own…

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(Worn with pom pom headband, Dries Van Noten jacket, Luella shoes)

Lousie Gray – I kind of have no fear of messing around with Gray's pieces and whilst the gown is supposed to be floor length, I took it up by tucking it into the issey skirt… loves me an extra fabric bunch…

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(Worn with blue pleated jacket, Issey Miyake Pleats Please neon yellow skirt underneath, shoes, chain bra)

Meadham Kirchhoff – This dress really REALLY needs to be looked at upclose with the seams that are left raw and bursts of silk tulle coming out from the shoulders and the sides as well as ruched all the way down the back. 

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(Worn with vintage lace-bottom trousers, wedges, vintage Jaegar hat, necklace)

25 comments

Leave a comment
  1. melissa

    2010-11-02 at 9:52 AM

    my fav look is the third cause I love fluo colors but the wedges you wear in the first look are so cool too!

  2. rollergirl

    2010-11-02 at 10:11 AM

    It’s all about the Jonathan Saunders for me and the Louise Gray – accompanied by your ace styling touches

  3. thestreetfashion5xpro

    2010-11-02 at 10:19 AM

    Amazing!!! Love it…

  4. Margaret Roden

    2010-11-02 at 10:19 AM

    I just love them all!

  5. Sophia

    2010-11-02 at 10:20 AM

    Wow I think you have outdone yourself. These outfits are beyond amazing!!!! I cannot even tell you how cool they are! <3
    skiepies.blogspot.com/

  6. fashionDrip

    2010-11-02 at 10:33 AM

    These outfits are beyond amazing
    FashionDrip

  7. sophia

    2010-11-02 at 10:45 AM

    the orange outfit wins!

  8. Joy D.

    2010-11-02 at 10:51 AM

    Incredible, I will have to agree that with this designer you have outdone yourself. Style evolution Susie!

  9. marina

    2010-11-02 at 10:56 AM

    I’m in loving whit all the outfits:)

  10. lollie

    2010-11-02 at 12:05 PM

    love the blue heels, wish i could walk in them!

    x

  11. diane

    2010-11-02 at 12:17 PM

    Susie, you blew my mind with this post.
    You have very pretty hands, btw.

  12. Penny Dreadful Vintage Clothing

    2010-11-02 at 12:41 PM

    I have seen these dresses before, but certainly don’t mind looking again – especially as all the other blogs have only shown studio shots, and it is really great to see a real person wearing them. I can’t decide which I like most, they are all so beautiful in different ways.

  13. Cate

    2010-11-02 at 1:41 PM

    Love the first and last outfit A LOT!
    The first outfit looks very cyber tron-esque and the last one is very flattering on you I particulary love the hat it adds a great touch to the outfit xoxo

  14. nancie

    2010-11-02 at 2:27 PM

    the first and third dresses are my fave!! love the styling!!

  15. selina

    2010-11-02 at 3:15 PM

    wow these photos are something else, the jonathan saunders dress is gorgeous

  16. Feigned-perfection.blogspot.com

    2010-11-02 at 3:49 PM

    That Jonathan Saunders dress was beautiful a few seasons ago and is even more so now. However I think its the Louise Gray striped number that clearly has your heart Susie. You styled it to perfection (even if a Pleats Please anything always gets me going.

  17. thestreetfashion5xpro

    2010-11-02 at 4:37 PM

    Amazing!!! Love it…
    have a great style and a fantastic blog
    follow you follow me too

  18. SV

    2010-11-02 at 5:38 PM

    Bubble,
    you’re a great great inspiration!
    I cannot imagine the world without you 🙂

  19. MiAMARiONETTE

    2010-11-02 at 7:43 PM

    I loooove the first dress!! and the shoes with it!!

  20. rachael

    2010-11-02 at 9:32 PM

    I love the last outfit…great photos!!

  21. Jin Lee

    2010-11-03 at 3:15 AM

    Wow~!!
    You’re so stylish~!!!!!

  22. chanel

    2010-11-03 at 12:25 PM

    Great, These outfits are beyond amazing, I just love them all!

  23. Chuck

    2010-11-03 at 5:25 PM

    The Jonathan Saunders goes so well with the Dries jacket! A festival orange. My day feels brighter. x

  24. Christel

    2010-11-03 at 10:19 PM

    I love your outfits so much ! The sunset color dress is beautiful !

  25. Emily

    2010-11-15 at 11:39 PM

    absolutely love all of these maxis!

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