Spend Spend Spend

Spend Spend Spend

>> If you've ever flicked through or are familiar with his work, you'll know that his choice of muses for his collections have always been decidedly leftfield.  Sissy Spacek, Christina of Denmark, skater Tonya harding, The Shining star Shelley Duval, artist Laurie Simmons (weird but true anecdote – I remember having a convo with Simmons about her daughter, the then "struggling" writer Lena Denham), novelist Dame Muriel Spark and John Waters face Mink Stole are just some of the women that have seen some equally unlikely clothes spring up from Jensen's head.  Unlikely in so much that Jensen has a evocatively wearable design language that manages to marry up oddball muse with all-girls-will-heart-this type of clothing.  

Therefore we come to his take on the obligatory sweatshirt, a category of clothing that has exploded everywhere with Carol Lim and Humberto Leon at Kenzo having much to answer for.  His of vaguely 1960s dowdy/glam interplays was inspired by an even more unlikely lady – , a British woman who won ¬£152,319 in 1961 at the pools and was famed for saying she was going to "Spend, Spend, Spend" hence the slogan.  That sum, which was a tidy fortune at the time, soon diminished as she found herself bankrupt four years later and then attempted to capitalise on her "fame" by coming out with a novelty single, appearing in a strip club singing Big Spender and finally writing an autobiography that became the basis for a musical.  Nicholson's tale is therefore a blueprint for the fast fame stars that get churned out of today's reality TV culture and media landscape.  It's a fascinating one to dissect on an aesthetic level and so it is Jensen investigated the layers of a rags-to-riches trajectory and gently mocks Nicholson's carelessness.  

The slogan "Spend Spend Spend" is a strange one to don in London where you could be cris-crossing through all walks of life and happing upon somebody who might be in a less fortunate financial position.  "Oh, irony," as one would knowingly say.  It obviously isn't a prescriptive message but more like a succinct parable that points out the pitfalls of actioning the statement.  Says the fashion blogger, she sniggers.  I'm going back and forth with this.  I'm just going to run with it.  It's a sweatshirt with cheeky backstory and it's available now on or on in both a loose fit or a (the one I'm wearing).  Do as the sweatshirt says.  Or not.  The choice is your's.  

Couture-Street-1-37_15461265242-(1)Photograph by Phil Oh for





1984_heaven viv nicholson lottery winner spend

Speaking of spending, I've spent the weekend tidying up the wardrobe in preparation for what I *think* and hope will be a house move (but as I've learnt the hard way – basically, estate agents and some vendors are bastards), and have six heaving Ikea bags of clothes.  Sorry to be a buzz killer but I haven't really got any time or energy to put together a full on yard sale so I'm just going for a simple concept, inspired by another overnight star – from Queen's Market.  "¬£1 skirt, ¬£1 skirt, very very nice, ¬£1 skirt."  Just practising my song for the sale.  Doesn't have the same ring to it, does it?  It's unlikely people will be coming over for my singing skills so come and bag a bargain instead.  It's mostly high street, vintage *some* (emphasis on that word) designer (indie/established) and more importantly, cheaper than London charity shop fare.   will have some stuff for guys, but not in huge quantity.  In the words of London's market criers – everything must go.  That's why I haven't set an end time.  We'll be pitching up at 11am in my yard and y'all welcome to come and have a hunt.  I might even do as the fish man sings and offer a six for a fiver deal.  We'll see how the day goes.  There is no contingency plan if it decides to rain other than huddling under umbrellas.  Like the price, there's nothing fancy about this at all.  Just a good old fashioned bargain.   



Leave a comment
  1. Duck

    2013-07-28 at 7:28 PM

    Aww I’m in town next weekend but not the 10th, would’ve loved a root through your old junk…

  2. Denisa

    2013-07-28 at 7:47 PM

    I really like that top and I need to find some like that, xa. Have a great day.

  3. Rosie Ashley

    2013-07-28 at 7:48 PM

    This is the best thing I’ve seen all day! Will definitely try to make it.
    Now if only I could get that song out my head!!

  4. Shini

    2013-07-28 at 7:54 PM

    BAH I was just about to gear up for the annual yard sale! Totally understand though, it’s been huge of you to host the past few ones! Hope the move actually happens and will go well xx

  5. Amy

    2013-07-28 at 8:15 PM

    This “spend (X3)” sweater is soooo me! I need this in my life!

  6. Nicola

    2013-07-28 at 8:22 PM

    Cute jumper!

  7. Gi_sul

    2013-07-28 at 9:47 PM

    Historical backgrounds with their slogan…That’s interesting inspiration to me. and the slogan #SPENDx3# is quite strong catchphrase ; >

  8. LIV

    2013-07-28 at 10:35 PM

    Such a cool jumper!! cool post,cheers

  9. Rosie

    2013-07-28 at 10:45 PM

    I loved your sale last year, it was so fun, especially having my picture taken and being on your blog. Can’t wait for it even if it is much smaller than the last.

  10. Constance

    2013-07-28 at 11:25 PM

    Cool sweatshirt!!

  11. milex

    2013-07-28 at 11:47 PM

    How could I not love this?!

  12. Jessica T

    2013-07-29 at 3:08 AM

    Can’t you just send all your clothes to me in the U.S.? I’m dreaming big here.

  13. Chloe

    2013-07-29 at 4:40 AM

    Spend, spend spend…reminds me of myself!

  14. ika

    2013-07-29 at 11:31 AM

    Oh wow that’s a cute jumper, wish I had thought of that idea, SPEND,SPEND,SPEND

  15. WinstonAwillow

    2013-07-29 at 11:50 AM

    Love this jumper! so cute and I love the idea of the words!
    Website | Winston Willow

  16. AHF London

    2013-07-29 at 2:42 PM

    Love the jumper!

  17. Njy

    2013-08-01 at 8:38 AM

    Hope there will be accessories on sale..

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